Case
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Case
Studies
Case
Studies
Case
Studies
Most technologists believe themselves to be great writers. Some are. Unfortunately, most aren't. Good technical writing is clear and concise, focused, effectively communicating complex concepts to a specific audience. I've been a technical writer for nearly forty years (and a journalist before that). I can help.
That Case Study Guy
Bob Johnson: Copywriter. Screenwriter. Storyteller.
The Power of Story
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I help companies and non-profit organizations tell stories. Stories that engage. Stories that educate. Stories that entertain.
We don't just love a good story, we live it. We cheer the heroes, hate the villains, feel the pain, celebrate the victories. Facts may feed the brain, but stories aim straight for the heart.
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Marketing relies on the power of story. Television commercials tell moving stories in 60 seconds or less. Screenwriters weave stories
into training and promotional videos.
Case studies are success stories that show how products solve real-world problems. Proposals are stories that tell your history, capabilities, and how you intend to shape the future. Testimonials are really just bite-sized stories.
Whether you're a non-profit organization or a for-profit company, you can use the power of story to elevate your content and marketing communications. Emotion leads to engagement. Stories can provide social proof, which breeds trust.​
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I've been writing for forty years -- white papers, case studies, data sheets, user manuals, advertising, press releases, blogs, newsletters, training materials. My favorite assignments are case studies, white papers, and proposals, which always benefit from the Power of Story.
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I'd love to help with your next project. Let's talk.